IMPLEMENTASI WEBSITE UNTUK MENINGKATKAN OMSET PENJUALAN BATIK BERKAH LESTARI

Radjaban Radjaban, Septi Riana Dewi, Rianto Rianto

Submitted : 2020-11-17, Published : 2021-01-03.

Abstract

Marketing is one of the determinant factors on business success, even though there are still many negligent companies and still use conventional systems so that their sales turnover is low. The COVID-19 pandemic also creates problems on sales turnover. Micro, Small, and Medium Enterprises of Batik Berkah Lestari Imogiri are among those affected by the pandemic. This is related to the conventional marketing system that has been implemented up to this time. In addition, government policies related to pandemics also limit life activities. People are no longer free to visit shopping centers, so they need to make transaction media without leaving their homes. The development of internet technology has presented a medium called a website. Its flexibility, convenience, and simplicity make webiste to be widely used. Moreover,  the existence of website will be used for Batik Berkah Lestari in marketing its products during the pandemic. This study aims to implement the website as an online transaction medium for Batik Berkah Letasri. By utilizing the website as a medium for electronic transaction, the market reach will be even wider so that transaction opportunities at Batik Berkah Lestari will be even greater.

Keywords

batik; marketing; pandemic; website

References

A. K. Pakpahan, “COVID-19 dan Implikasi Bagi Usaha Mikro, Kecil, dan Menengah,” Jurnal Ilmiah Hubungan Internasional, Art. no. 0, Apr 2020, doi: 10.26593/jihi.v0i0.3870.59-64.

Ii. Ilham, “Kondisi Pengusaha Indonesia Ditengah Pandemi Covid-19,” Civic-Culture : Jurnal Ilmu Pendidikan PKN dan Sosial Budaya, vol. 4, no. 1 Extra, Art. no. 1 Extra, Jul 2020, doi: 10.31597/cc.v4i1.379.

D. Sasongko, I. R. Putri, V. N. Alfiani, S. D. Qiranti, R. S. Sari, dan P. E. Allafa, “Digital Marketing Sebagai Strategi Pemasaran UMKM Makaroni Bajak Laut Kabupaten Temanggung,” Jurnal Ilmiah Pangabdhi, vol. 6, no. 2, Art. no. 2, Okt 2020, doi: 10.21107/pangabdhi.v6i2.7809.

F. H. Wattiheluw, S. Rochimah, dan C. Fatichah, “Klasifikasi Kualitas Perangkat Lunak Berdasarkan ISO/IEC 25010 Menggunakan AHP dan Fuzzy Mamdani Untuk Situs Web E-Commerce,” JUTI: Jurnal Ilmiah Teknologi Informasi, vol. 17, no. 1, Art. no. 1, Mar 2019, doi: 10.12962/j24068535.v17i1.a820.

F. N. Lenti, “Rekayasa Proses Bisnis Pada E-Commerce B2B-B2C Menggunakan Sistem Afiliasi,” JIKO (Jurnal Informatika dan Komputer), vol. 2, no. 1, Art. no. 1, Feb 2017, doi: 10.26798/jiko.2017.v2i1.53.

A. S. Rabiah, M. Fahlevi, N. Juhandi, dan P. Winarto, “Haruskah E-Payment Trust Diterapkan E-Commerce Sebagai Faktor Kepuasan Konsumen?,” E-Jurnal Manajemen, vol. 9, no. 7, hlm. 2724–2743, Jul 2020, doi: 10.24843/EJMUNUD.2020.v09.i07.p13.

APJII, “Penetrasi & Perilaku Pengguna Internet Indonesia,” 2017. Diakses: Des 23, 2018. [Daring]. Tersedia pada: https://web.kominfo.go.id/sites/default/files/Laporan%20Survei%20APJII_2017_v1.3.pdf.

H. Herwin dan K. Andesa, “Super Agent Chatbot ‘3S’ Sebagai Media Informasi Menggunakan Metoda Natural Language Processing(NLP),” JURNAL TEKNOLOGI DAN OPEN SOURCE, vol. 2, no. 1, Art. no. 1, Jun 2019, doi: 10.36378/jtos.v2i1.144.

P. Sakinah dan Y. Heryadi, “Chatbot Implementation to Support Mobile Learning during NCOVID19 Pandemic,” Jurnal Ipteks Terapan, vol. 14, no. 3, Art. no. 3, Okt 2020, doi: 10.22216/jit.2020.v14i3.5527.

A. Subagiyo, G. Prayitno, D. Dinanti, W. P. W, dan M. Wigayatri, “Penerapan Participatory Rural Appraisal Pohon Masalah di Desa Kalipucang Sebagai Desa Mandiri Energi,” JCES (Journal of Character Education Society), vol. 3, no. 2, hlm. 383–394, Jul 2020, doi: 10.31764/jces.v3i2.2363.

A. Syarifudin, “Perancangan Sistem Informasi Pengajuan dan Pelaporan Pembayaran Tunjangan Kinerja Kementerian Keuangan Menggunakan Metode Prototype,” Jurnal Sisfokom (Sistem Informasi dan Komputer), vol. 8, no. 2, Art. no. 2, Agu 2019, doi: 10.32736/sisfokom.v8i2.641.

Article Metrics

Abstract view: 749 times
Download     : 581   times

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Refbacks

  • There are currently no refbacks.