OPTIMALISASI MEDIA SOSIAL FACEBOOK UNTUK MENDUKUNG PERLUASAN JARINGAN PEMASARAN BAGI KELOMPOK WANITA KREATIF (KWK) SEROJA
Submitted : 2020-06-15, Published : 2021-01-02.
Abstract
The Creative Women Group namely KWK Seroja, which consists of housewives, has great potential to increase product marketing networks, because the business it has been in has been in business for almost 10 years with a relatively productive age. Until now KWK Seroja members have businesses in the fields of convection, food, rental and souvenirs, but still use traditional marketing models such as opening a business at home or marketing it door-to-door. The rapid use of social media such as Facebook can help marketing more efficiently and effectively, due to the extensive network. KWK Seroja needs to be helped through information about the importance of marketing transformation from traditional to social media bases, namely optimized Facebook fans page. KWK Seroja also needs assistance to participate in the UMKM exhibition to strengthen its position in the eyes of the community. The results obtained were good enthusiasm from the members who were able to create a fan page in accordance with their respective products and a willingness to follow the UMKM exhibition once a year.
Keywords
Full Text:
PDF (Bahasa Indonesia)References
M. Xu, J. M. David, and S. H. Kim, “The Fourth Industrial Revolution : Opportunities and Challenges,” Int. J. Financ. Res., vol. 9, no. 2, pp. 90–95, 2018.
R. C. Septania, “Indonesia, Pengguna Facebook Terbanyak ke-4 di Dunia,” kompas.com, 2018. [Online]. Available: https://tekno.kompas.com/read/2018/03/02/08181617/indonesia-pengguna-facebook-terbanyak-ke-4-di-dunia. [Accessed: 15-Dec-2018].
F. Mardiyah, “Pengguna Media Sosial di Indonesia Tahun 2018,” Tempo Institute, 2018. [Online]. Available: https://tempo-institute.org/berita/persentase-pengguna-media-sosial/. [Accessed: 23-Dec-2018].
S. Aral, C. Dellarocas, and D. Godes, “Introduction to the Special Issue Social Media and Business Transformation : A Framework for Research,” Inf. Syst. Res. Vol., vol. 24, no. 1, pp. 3–13, 2013.
I. Oyza and A. Edwin, “Effectiveness of Social Media Networks as a Strategic Tool for Organizational Journal of Internet Banking and Commerce Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management,” J. Internet Bank. Commer., vol. 006, no. S2, 2015.
G. Tsimonis and S. Dimitriadis, “Brand Strategies in Social Media Marketing Intelligence & Planning Article information :,” Mark. Intell. Plan., vol. 32, no. 3, pp. 328–344, 2014.
W. N. Iblasi, D. M. K. Bader, and S. A. Al-qreini, “The Impact of Social Media as a Marketing Tool on Purchasing Decisions ( Case Study on SAMSUNG for Electrical Home Appliances ),” Int. J. Manag. Stud. Res., vol. 4, no. 1, pp. 14–28, 2016.
L. Al-Mu’ani, S. Saydam, and C. Çalicioğlu, “Facebook as a Marketing Communications Tool - Facebook Official Pages Content Analysis for Jordanian Telecommunications Companies in the Mobile Operators Sector,” Int. J. Bus. Soc. Sci., vol. 5, no. 4, pp. 205–211, 2014.
H. AL-Ghamdi, N. Al-Hadban, T. Al-Hassoun, and R. Hamdi, “The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study),” Int. J. Manag. Inf. Technol., vol. 10, no. 2, pp. 1815–1827, 2014.
R. R. Ramsaran-fowdar and S. Fowdar, “The Implications of Facebook Marketing for Organizations,” Contemp. Manag. Res., vol. 9, no. 1, pp. 73–84, 2013.
R. Ray, The facebook: Guide to Small Business Marketing. Indianapolis, Indiana: John Wiley & Sons, Inc., 2013.
I.-H. Bae and M. F. Y. Zamrudi, “CHALLENGE OF SOCIAL MEDIA MARKETING & EFFECTIVE STRATEGIES TO ENGAGE MORE CUSTOMERS : SELECTED RETAILER CASE STUDY,” Int. J. Bus. Soc., vol. 19, no. 3, pp. 851–869, 2018.
E. Constantinides, “CSocial Media Marketing: Challenges and Opportunities in the Web 2.0 Marketplace,” in Consumer Information Systems and Relationship Management: Design, Implementation, and Use, no. January 2013, Hersey, USA: Business Science Reference (an, 2013.
N. Premanandan, “Here are the Top 4 Facebook Marketing Problems and How to Solve Them,” Neal Schaffer .com, 2016. [Online]. Available: https://nealschaffer.com/top-4-facebook-marketing-problems-2017-solve/. [Accessed: 02-Jun-2019].
N. Premanandan, “Challenges Faced in Marketing on Facebook _ SMhack,” The SMhack Pyramid Hack, 2016. [Online]. Available: https://smhack.io/blog/facebook-marketing-challenges/. [Accessed: 03-Jun-2019].
A. Van Looy, Social Media Management: Technologies and Strategies for Creating Business Value. London: Springer, 2016.
A. Macarthy, 500 social media marketing tips essential advice, hints and strategy for business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, Linkedin, and more by Macarthy, Andrew (z-lib. Macarthy, Andrew, 2017.
K. A. Quesenberry, SOCIAL MEDIA S T R AT E GY: MARKETING, ADVERTISING, AND PUBLIC RELATIONS IN THE CONSUMER REVOLUTION. Lahham, Maryland: Rowman & Littlefield, 2019.
L. Coles, Marketing with Social Media: 10 Easy Steps to Success for Business. Singapore: Wiley, 2015.
K. Popovic, Satellite Marketing Using Social Media to Create Engangement. New York: CRC Press, 2016.
Article Metrics
Abstract view: 675 times
Download : 678 times
This work is licensed under a Creative Commons Attribution 4.0 International License.
Refbacks
- There are currently no refbacks.