Pelatihan digital marketing dan pengelolaan keuangan UMKM Kelurahan Genjahan, Ponjong, Gunungkidul

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas pelaku UMKM di Kelurahan Genjahan, Kecamatan Ponjong, Gunungkidul, dalam hal pemasaran digital dan pengelolaan keuangan sederhana. Metode yang digunakan adalah Participatory Learning and Action (PLA) dengan tahapan perencanaan, implementasi, dan evaluasi. Kegiatan dimulai dari observasi lapangan untuk mengidentifikasi permasalahan mitra, dilanjutkan dengan pelatihan yang mencakup strategi digital marketing berbasis media sosial serta pencatatan keuangan manual dan digital menggunakan Microsoft Excel. Evaluasi menunjukkan bahwa peserta mengalami peningkatan pengetahuan dan keterampilan dalam kedua aspek tersebut, dengan mayoritas menyatakan sangat setuju bahwa pelatihan bermanfaat dan mudah dipahami. Hasil ini menunjukkan bahwa pendekatan partisipatif efektif dalam meningkatkan literasi digital dan finansial UMKM di wilayah tersebut. Kegiatan ini diharapkan menjadi model intervensi berkelanjutan dalam mendorong keberlanjutan dan daya saing UMKM lokal.

References

Supriyanto, "Mendorong Pertumbuhan Ekonomi lewat KUR dan Insentif UMKM."

H. Hernita, B. Surya, I. Perwira, H. Abubakar, and M. Idris, "Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia," Sustainability Switzerland, vol. 13, no. 6, pp. 1-37, 2021, doi: 10.3390/su13063177

D. Singh, J. S. Khamba, and T. Nanda, "Exploring the determinants of technology innovation in MSMEs," International Journal of Engineering Research in Africa, vol. 13, pp. 103-115, 2015, doi: 10.4028/www.scientific.net/JERA.13.103

H. T. Aregawi and B. C. M. Patnaik, "Impact of Government Intervention on Manufacturing Enterprises Innovation level, in Ethiopia," Cogent Economics and Finance, vol. 11, no. 1, 2023, doi: 10.1080/23322039.2023.2182034

S. Garg and P. Agarwal, "Micro, small and medium enterprises in India: A review of growth and challenges in the present scenario," International Journal of Applied Business and Economic Research, vol. 15, no. 4, pp. 579-590, 2017.

Tarigan, "Rendahnya Tingkat Literasi Digital Jadi Tantangan Digitalisasi UMKM,"

A. Loku and R. Havolli, "Leveraging Digital Marketing for Competitive Advantage: Strategic Insights and Operational Impacts on Small and Medium-Sized Enterprises in the Digital Economy," Pak J Life Soc Sci, vol. 22, no. 2, pp. 12318-12328, 2024, doi: 10.57239/PJLSS-2024-22.2.00881

C. Mocanu, M. M. M. Matei, and A. Năstasă, "Patterns of Artificial Intelligence Adoption in Small and Medium Businesses," in Springer Proceedings in Business and Economics, 2024, pp. 385-398. doi: 10.1007/978-3-031-59858-6_26

R. S. Tomy Dwi Cahyono, "Dampak Literasi Keuangan, Literasi digital dan Finansial Teknologi Terhadap Keberlanjutan Bisnis Pelaku UMKM Di Kabupaten Sumbawa," Jurnal Ilmiah Raflesia Akuntansi Volume 10 Nomor 2, 2024, doi: 10.53494/jira.v10i2.604

E. Masdupi, Firman, R. Rasyid, and M. O. Darni, "Financial literacy and sustainability in SMEs: Do financial risk attitude, access to finance, and organizational risk-taking tolerance mediate?," Asian Economic and Financial Review, vol. 14, no. 1, pp. 43-58, 2024, doi: 10.55493/5002.v14i1.4959

N. B. Ngek, "Performance implications of financial capital availability on the financial literacy - Performance nexus in South Africa," Investment Management and Financial Innovations, vol. 13, no. 2, pp. 354-362, 2016, doi: 10.21511/imfi.13(2-2).2016.10

C. M. G. Torres and C. R. Vega, " Estrategias de Marketing Digital en las Cadenas de Comida Rápida en Colombia: Un Análisis Exploratorio en Medios Sociales," Visual Review International Visual Culture Review Revista Internacional De Cultura, vol. 16, no. 8, pp. 67-80, 2024, doi: 10.62161/revvisual.v16.5380

T. Dearlove, A. Begley, J. A. Scott, and G. Devenish-Coleman, "Digital marketing of commercial complementary foods in australia: An analysis of brand messaging," Int J Environ Res Public Health, vol. 18, no. 15, 2021, doi: 10.3390/ijerph18157934

S. Allaham et al., "Participatory learning and action (PLA) to improve health outcomes in high-income settings: A systematic review protocol," BMJ Open, vol. 12, no. 2, 2022, doi: 10.1136/bmjopen-2021-050784

D. Andrews, Training for Transformation: Reflections on In situ Community Work Training in Brisbane. 2016.

C. R. Achmadi, P. Rahmawaty, L. N. Hidayati, and I. Mustaqim, "Pelatihan Artificial Intelligence untuk Penulisan Karya Tulis Ilmiah bagi Guru Sekolah Menengah Pertama," Jurnal Abdi Masyarakat Indonesia, vol. 5, no. 3, pp. 739-744, May 2025, doi: 10.54082/jamsi.1684

http://dx.doi.org/10.28989/kacanegara.v9i1.3078

Article Metrics

Abstract view: 11 times

This work is licensed under a Creative Commons Attribution 4.0 International License.

Refbacks

• There are currently no refbacks.