PELATIHAN E-COMMERCE BAGI WARUNG SEDEKAH (WARKAH) UNTUK MENINGKATKAN PERTUMBUHAN EKONOMI RUMAH TANGGA

Muhammad Hablul Barri, Achmad Rizal, Willy Anugrah Cahyadi, Iswahyudi Hidayat, Brahmantya Aji Pramudita, Novi Prihatiningrum

Abstract

Warkah is a community organization that focuses on working on social activities and has many assisted residents. To develop the organization, Warkah requires additional efforts to support the organization so that it continues to be more productive. However, this corona pandemic has made an obstacle for the Warkah organization to realize the organization's vision and mission. Therefore, organizational productivity can be increased by following online sales skills. With diverse potentials and based on the socio-economic background, the ability to sell and transact online on marketplace platforms, especially on the Tokopedia, can provide material benefits. In addition, this activity also can facilitate the potential products of the GPA community members and people outside the GPA who want their products to be promoted in a broad scope. The results of the shop building training through the Tokopedia application for members of the Warkah social organization can be concluded that this training is beneficial for the Warkah organization with a high utility rating, namely 82% of participants rated this training as very useful and had high performance, namely 64% for easy understanding of the material, and 100% for the instructor's performance in delivering the material.

Keywords

e-commerce, Tokopedia, seller, online shop, household economy

References

Worldmeter, “Corona Virus Cases,” 2020. [Online]. Available: https://www.worldometers.info/coronavirus/#countries. [Accessed: 29-Sep-2020].

S. Hanoatubun, “Dampak Covid – 19 Terhadap Perekonomian Indonesia,” J. Educ. Psychol. Couns., vol. 2, no. 1, pp. 146–153, 2020.

D. A. D. Nasution, E. Erlina, and I. Muda, “Dampak Pandemi COVID-19 terhadap Perekonomian Indonesia,” J. Benefita, vol. 5, no. 2, p. 212, 2020.

T. Taufik and E. A. Ayuningtyas, “Dampak Pandemi Covid-19 Terhadap Bisnis dan Eksistensi Platform Online,” J. Pengemb. Wiraswasta, vol. 22, no. 01, pp. 21–32, 2020.

D. Kusumawati and S. Saifudin, “Pengaruh Persepsi Harga dan Kepercayaan Terhadap Minat Beli Secara Online Saat Pandemi Covid-19 pada Masyarakat Millenia di Jawa Tengah,” J. Akutansi Bisnis, vol. 6, no. 1, pp. 1–9, 2020.

H. D. Fadly and S. Sutama, “Membangun Pemasaran Online dan Digital Branding Ditengah Pandemi Covid-19,” J. Ecoment Glob. Kaji. Bisnis dan …, vol. 5, pp. 213–222, 2020.

A. Wibowo, A. P. Pradiptha, M. Mulyati, and D. R. Utari, “Penyuluhan Wirausaha Berbasis Teknologi untuk Pemulihan Ekonomi Masyarakat Terdampak Covid-19 di Masa New Normal,” E-DIMAS J. Pengabdi. Kpd. Masy., vol. 11, no. 3, pp. 357–365, 2020.

S. Samsiana et al., “Optimasi Penggunaan Android Sebagai Peluang Usaha Di Masa Pandemik COVID’19,” J. ABDIMAS (Pengabdian Kpd. Masyarakat) UBJ, vol. 3, no. 2, pp. 137–148, 2020.

F. R. Lupi and N. Nurdin, “Analisis Strategi Pemasaran Dan Penjualan E-Commerce Pada Tokopedia.Com,” J. Elektron. Sist. Inf. dan Komput., 2016.

S. F. Wibowo, R. A. Raidah, and Rahmi, “Analisis Pengaruh E-Service Quality dan Perceived Service Value terhadap Kepuasan Pelanggan Tokopedia,” JRMSI-Jurnal Ris. Manaj. Sains Indones., 2019.

Article Metrics

Abstract view: 96 times
Download     : 20   times

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Refbacks

  • There are currently no refbacks.